Alejandra
Guajardo
Alejandra is a multifaceted force who seamlessly bridges the worlds of beauty, health, decentralized finance, and empowerment. With both Mexican and Salvadoran heritage, she proudly represented El Salvador at Miss Universe 2022, where she made international headlines with a bold national costume featuring a physical Bitcoin—earning her the nickname “Miss Bitcoin.” Since then, she has become a global advocate for financial freedom, using her platform to educate, especially women, on the transformative potential of cryptocurrency.
Her journey to the national crown was one of perseverance and self-belief—competing in nine pageants over nine years, beginning at age 19, before finally achieving her goal. This unwavering dedication defines her approach to every facet of her life.
Alejandra holds a degree in International Business from the University of Texas, has studied Modern Psychology and Buddhism at Princeton, and pursued acting in Mexico City. At 18, after her father was diagnosed with pancreatic cancer and later healed through the use of medicinal plants and a radically natural lifestyle, Alejandra founded Itzayana—a wellness brand rooted in ancestral remedies. Inspired by her family’s healing journey, she now cultivates organic fruits and vegetables and formulates powerful plant-based tinctures, making natural medicine accessible to those with limited access to traditional healthcare.
In 2024, she continued her pageant journey by placing in the Top 20 at Miss Charm in Vietnam—demonstrating that her crypto advocacy complements rather than competes with her modeling career.
Entrepreneur, educator, and visionary, Alejandra is redefining what it means to be a modern role model—grounded in purpose, driven by impact, and fearless in her mission to empower through beauty, health, and financial freedom.
In conclusion, Alejandra Guajardo’s journey from Miss El Salvador to “Miss Bitcoin” is a testament to her multifaceted nature and drive. She has successfully navigated the competitive world of beauty pageants while simultaneously embracing and advocating for the innovative realm of cryptocurrency. Her achievements on the pageant stage, coupled with her passionate promotion of Bitcoin and her entrepreneurial spirit, paint a picture of a dynamic and forward-thinking individual. Alejandra’s story transcends the traditional narrative of a beauty queen, offering a more complex and inspiring image of a young woman who is both glamorous and engaged with contemporary issues like cryptocurrency and food security. Her ability to leverage her platform as a beauty queen to promote Bitcoin and other causes demonstrates the evolving role of public figures and the potential for using fame for broader impact. She serves as a compelling role model for a new generation, embodying beauty, intelligence, perseverance, and a commitment to positive change.